It was great to talk with Oliver Renick again on Morning Trade Live. Apple events are always exciting and I was happy to provide my thoughts and relay those of my colleagues.
Although most of the pre-announcement rumors proved consistent with the ‘Far Out’ announcement, I’m pleased that there was no price increase for the Pro or Pro Max iPhone models. The Pro models have historically dominated iPhone sales and a price increase could have caused some demand impact. This could also be a good sign for broader inflation pressures.
Apple has a wide range of products that they like to get out before Holiday sales. Another event is already rumored for next month, introducing more product enhancements. We will continue to monitor developments.
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